Our Company
Through our proprietary and licensed data sources, the creation of key measures and unique analyses, we provide fact-based, independent and unbiased solutions to our clients' golf business issues.
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Client Testimonials
| The Experts Say... |
“There is an "We've always done it that way" mentality in the golf industry and partially for good reason maintaining the history of the game is paramount. That said the ability and willingness to look at situations and provide clear thinking is significant. This is what the Pellucid Report brings and makes it well worth reading." "Morton Golf believes in listening to our customers. When we conduct a survey to determine our future goals and objectives, we use Pellucid. We have found their process in creating a survey, completing a survey and preparing the information from their survey to be vitally important in prioritizing what we should be focusing on as a company." Ken Morton Sr. CEO, Morton Golf LLC "We find Pellucid's reporting and analysis to be very insightful and helpful in running our business. No organization in golf is more passionate about data and 'getting it right' than the team at Pellucid. We believe that they have elevated the conversation in golf." Steve Skinner President, KemperSports Management "I read Pellucid's reports and have used their analytical services. The work is cold-eyed and independent. It therefore has real value." Tom Isaak President CourseCo, Inc "In an industry that can be good at leading its own cheers, analysis from endemic golf sources sometimes ends up more optimistic than facts and data dictate. Pellucid offers a different, more abstract view of what's happening in the golf industry and market, and can provide the balanced input necessary to ensure that subscribers move forward with as much prudence as they do zeal." Jim Ulrich Global Tour Promotions Manager Eaton-Golf Pride "Our City golf course recently retained Pellucid Corp to complete a thorough analysis of our golf operations to better understand our current strengths and weaknesses and to position ourselves optimally for the future. The desired list of deliverables was extensive and the delivery timetable very tight. With our course facing escalating debt and capital obligations it was critical that we identify cost per round, pricing opportunities and marketing enhancements, to name a few. The result was that Pellucid Corp was able to deliver a very comprehensive report that met our timetable and clearly reviewed our total operations in relation to the local, regional and national golf markets. The document was exactly what we needed to help us strategically plan for the next five years. Jim Koppenhaver and Stuart Lindsay were a pleasure to work with and clearly understand today's golf climate. More important, they can help you identify opportunities to keep your golf course performing optimally in these challenging times." Mary Van Arsdale Director of Parks & Recreation City of Lake Forest, IL "As a Securities Analyst covering the golf industry, I find Pellucid Corp. to be a wonderful second source. I am obliged to try to predict the future. Pellucid is how I check to see what is, versus what I thought was going to be. No analyst can be successful unless he has reliable tools to double check the results of his research. When the facts change, my opinion has to change. And Pellucid brings me those facts in a way that I can trust the data and draw even more reliable conclusions about the future of the golf industry." Casey Alexander Special Situations Analyst Gilford Securities, Inc. "It's not always a pretty picture they paint. But it's one I'd take seriously if I owned a golf course and wanted to recruit more players and price the tee sheet to maximize revenues." Bradley S. Klein Architecture editor, GolfWeek |
Pellucid Defined
pE lu sihd, adj. 1) admitting maximum passage of light without diffusion or distortion 2) reflecting light evenly from all surfaces 3) easy to understand
Our Mission
Pellucid provides information, reports, software and consulting services based on more accurate analysis and which drive superior solutions resulting in competitive advantage for our clients vs. their competitors.
Services & Solutions
Information is a means, not an end. The end objective of information is insight, which leads to better business decisions. Click on "Reports" or "Services" above to see how we help our clients answer the key business issues in golf.
Client News
Saddle Creek Resort named 10th best course in California by Golfweek magazineNorthwood Golf Club named Top-5 MacKenzie course by Joe Passov of Golf Magazine.
Latest News & Reports
Pellucid presents its 10th annual State of the Industry on Friday, 1/26 at the PGA Merchandise Show> The Pellucid Perspective
> Weather Impact Analysis
New Clients and Projects
Initial Facility Analysis: Oakland University, MI, Putnam National GC, NYVoice of Local Golf Survey: Silver Spring GC, WI
Operations Analysis: Tam O'Shanter GC, OH
Pellucid welcomes new Sharper Edge Marketing clients: Heart of America GC and Cardinal Hill GC, MO; Village Greens of Woodridge, IL; Tam O'Shanter GC, OH; Whiteford Valley, MI; and Quinton Oaks GC, VA
Pellucid completes Voice of Local Golfer surveys for: Diablo Creek, CA;, Green Valley Ranch, CO; Tam O'Shanter, OH, and Village Greens of Woodridge, IL