Client Testimonials

The Experts Say...

Solutions require facts based in reality, not feel-good perceptions. Pellucid continues to have the clearest understanding of the Golf Industry, bar none.
Chris and Mike Hurdzan
Hurdzan Golf Course Design

“There is an "We've always done it that way" mentality in the golf industry and partially for good reason maintaining the history of the game is paramount. That said the ability and willingness to look at situations and provide clear thinking is significant. This is what the Pellucid Report brings and makes it well worth reading."

Barney Adams
Founder, Adams Golf

"Morton Golf believes in listening to our customers.  When we conduct a survey to determine our future goals and objectives, we use Pellucid.  We have found their process in creating a survey, completing a survey and preparing the information from their survey to be vitally important in prioritizing what we should be focusing on as a company."            

Ken Morton Sr.
CEO, Morton Golf LLC


"We find Pellucid's reporting and analysis to be very insightful and helpful in running our business. No organization in golf is more passionate about data and 'getting it right' than the team at Pellucid. We believe that they have elevated the conversation in golf."

Steve Skinner
President, KemperSports Management


"I read Pellucid's reports and have used their analytical services. The work is cold-eyed and independent. It therefore has real value."

Tom Isaak
President
CourseCo, Inc


 Jim Koppenhaver and Stuart Lindsay were a pleasure to work with and clearly understand today's golf climate. More important, they can help you identify opportunities to keep your golf course performing optimally in these challenging times."

Mary Van Arsdale
Director of Parks & Recreation
City of Lake Forest, Il"


As a Securities Analyst covering the golf industry, I find Pellucid Corp. to be a wonderful second source. I am obliged to try to predict the future. Pellucid is how I check to see what is, versus what I thought was going to be. No analyst can be successful unless he has reliable tools to double check the results of his research. When the facts change, my opinion has to change. And Pellucid brings me those facts in a way that I can trust the data and draw even more reliable conclusions about the future of the golf industry."

Casey Alexander
Special Situations Analyst
Gilford Securities, Inc.


"It's not always a pretty picture they paint. But it's one I'd take seriously if I owned a golf course and wanted to recruit more players and price the tee sheet to maximize revenues."

Bradley S. Klein
Architecture editor, GolfWeek
Our Company

Our Company

Through our proprietary and licensed data sources, the creation of key measures and unique analyses, we provide fact-based, independent and unbiased solutions to our clients' golf business issues.

Pellucid Defined

Pellucid Defined

pE lu sihd, adj. 1) admitting maximum passage of light without diffusion or distortion 2) reflecting light evenly from all surfaces 3) easy to understand

Our Mission

Our Mission

Pellucid provides information, reports, software and consulting services based on more accurate analysis and which drive superior solutions resulting in competitive advantage for our clients vs. their competitors.

Services & Solutions

Services & Solutions

Information is a means, not an end. The end objective of information is insight, which leads to better business decisions. Click on "Reports" or "Services" above to see how we help our clients answer the key business issues in golf.

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The Pellucid Approach

Pellucid Corp. is the recognized golf industry thought leader for key issue identification, intelligent analysis and actionable insight. We apply our proven approach to every problem:

♦ Determine our client's key business issues
♦ Use, source, or create the required information resources
♦ Apply creative and proven analyses to the information
♦ Use business experience and knowledge to make actionable recommendations

The result is fact-based, pragmatic answers to our clients' business issues which, when consistently applied and tracked, produce revenue and profit growth or operational efficiencies.

 

Client News

Saddle Creek Resort named 10th best course in California by Golfweek magazine
Northwood Golf Club named Top-5 MacKenzie course by Joe Passov of Golf Magazine.

Latest News & Reports

Pellucid presents its 10th annual State of the Industry on Friday, 1/26 at the PGA Merchandise Show

The Pellucid Perspective

Weather Impact Analysis

New Clients and Projects

Initial Facility Analysis: Oakland University, MI, Putnam National GC, NY
Voice of Local Golf Survey: Silver Spring GC, WI
Operations Analysis: Tam O'Shanter GC, OH

Pellucid welcomes new Sharper Edge Marketing clients: Heart of America GC and Cardinal Hill GC, MO; Village Greens of Woodridge, IL; Tam O'Shanter GC, OH; Whiteford Valley, MI; and Quinton Oaks GC, VA

Pellucid completes Voice of Local Golfer surveys for: Diablo Creek, CA;, Green Valley Ranch, CO; Tam O'Shanter, OH, and Village Greens of Woodridge, IL