Data source

• Pellucid-proprietary annual consumer surveys since 2001
  
  
• Minimum outbound of 25,000 US HHs/yr
  
  
• Balanced demographically and geographically to the US population
  
  
• Provides US-level golfer facts from 2001-2004 on:
  • Growth/decline in golfer base (participation rate, # of golfers)
  • Increase/decrease in overall involvement (avg/median rds/golfer/yr)
  • New/Lost golfer levels, attraction/attrition ratio
  • Sizes and changes of golfer involvement groups (Committed, Involved, Casual)
  • Sizes and changes in gender balance (Males/Females)
  • Sizes and changes in generational balance (Jrs/Adults)
  • Participation, Frequency & Play Rate by HH Income groups
  • Participation, Frequency & Play Rate by Age
    
    
• Provides state-level facts on Participation, Frequency and Play Rate for Golf Local Market Analyzer
  
  
Provides major city-level (MSA) data for top 100 cities for Pellucid custom projects

Pellucid Analytic Innovations

• Play Rate
  Single net measure combining population change, participation and frequency for any US geography
  See Example Chart >>
  
  
• State vs. Regional-level consumer facts
  Superiority of state vs. regional-level facts
  See Example Chart >>
  
  
• Play Rate by HH Income, Pop Age groups
  Superior consumer rounds projections at local level, incorporating local demographic skews, population changes
  See Example Chart >>
  
  

Where does Pellucid itself go for information? See our consolidated Related Links page to learn more.