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| “I
have read "The Unauthorized Golf Industry Analysis" and "Golf
Trends 2005" and found both to be valuable. I will certainly
put some of that information to use in various speaking engagements
that I have.” Greg Norman “Many golf courses invest lots of money on technology
but few get the benefit of the data collected. Pellucid’s
Golf Local Market Analyzer and Customer Franchise Analysis reports
create meaningful insights by which a club can significantly
profit from identification of their core customers.” "So often, the data tracking the golf industry just doesn't
feel right, based upon what I see in the field. The data and
conclusions from Pellucid Corp. not only feel right, they are
right. And they make me a better analyst.” “In today's competitive environment, a complete understanding
of who your customers are and their spending and usage patterns
is extremely important. The Customer Franchise Analysis supplied
by Pellucid has been invaluable in our ability to retain and
grow our customer base.” "In an industry that can be good at leading its own cheers,
analysis from endemic golf sources sometimes ends up more optimistic
than facts and data dictate. Pellucid offers a different, more
abstract view of what's happening in the golf industry and market,
and can provide the balanced input necessary to ensure that subscribers
move forward with as much prudence as they do zeal." "In today's highly competitive golf world, where rounds
and revenues are down and course owners are fighting
for new customers, Pellucid offers a variety of
informational resources that provide real world solutions to golf course owners looking to maximize profits and add value
to their "I read Pellucid's reports and have used their analytical
services. The work is cold-eyed and independent. It therefore
has real value." "Pellucid's initial value to Intrawest Golf has come in
two ways. One is in the tools which have and will continue to
help immensely in time savings and information for our market
research. Second, less tangible but just as valuable, is their
outsider’s perspective to the industry. Our thinking within
Intrawest has been challenged and, although it's not always what
we want to hear, their thinking has and will continue to make
us better." |
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| To experience the Pellucid advatages that these clients praise so highly, visit the Our Approach and Services & Solutions sections of this Web site. |
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