Press Releases

11/04 – Pellucid “Cracks the Code” On Quantifying Weather Impact!

10/04 – Golf Consumer Franchise Continues Broad-Based Declines in 2003

07/04 – Outside The Ropes newsletter increases number of unconventional thinkers

06/04 – Customer Franchise Analysis, how well do you know your customers?

02/04 – Pellucid Demonstrates Their “All Golf Is Local” Tool Via The Web!

Articles

12/04 – Golf Business, "Report Shows Golfer Decline in 2003"
Article highlighting key findings and interpretations of Pellucid’s Golf Consumer Franchise Analysis including the falling golf consumer base in 2003, retention issues and the elusive search for a consumer fundamentals “support level”

10/04 – Sports Illustrated, "If You Build It, They Won’t Necessarily Come" by Ed Swift
Jim Koppenhaver interviewed and quoted extensively on supply/demand equilibrium being passed in the 1990s and the effect of oversupply on operators in the current decade

07/04 – TravelGolf.com, " The state of golf: Who can you believe?" by Tim MacDonald
National golf editor give-and-take discussion on Pellucid’s facts and interpretations on the health of the industry and barriers to growth vs. existing industry promoters and trade associations