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How large is your facility customer base,
is it growing or shrinking and how far does your “draw area” extend?
What is your annual retention rate, how much did defectors cost
you and how do you identify and protect your best revenue customers?
The
CFA unlocks facts and answers buried in your point-of-sale system
which are critical to winning the intensifying battle for share-of-golfer.
A Pellucid-Edgehill Consulting joint development product,
the CFA performs more than 300 queries to your existing point-of-sale
database to provide the following:
- # of Unique Customers (1x/yr visits or more)
- % Retention Rate (what % of last period’s customers returned
to play again?)
- Attraction/Attrition Analysis (what was the net effect of new & lost
golfers in revenue?)
- Defector Analysis (how many and which lost guests are worth “chasing”?)
- Customer Spending Quintiles (how many/which customers contribute
top 20% of revenue?)
- Contact Information Quantity & Quality (how many customers
could we efficiently contact?)
- Adobe PDF electronic document
- Annual Analysis, comparison of two annual periods across
above dimensions
- Monthly Tracking, monthly update of key measures/progress
against goals
View sample page >>
For more complete sample analysis, register here.
Within 2 business days of payment receipt
- Starting at $500 per facility/location
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