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Sharper Edge Marketing (SEM)

Business Application
How do you build a foundation for your annual marketing plan based on analysis vs. guesswork? Even if you knew how to do the analysis, what good is it if you have no time to write a summary plan let alone execute it? SEMS offers both integrated analysis products (GLMA, CFA, WIA) all the way up to completely outsourced affordable marketing solutions based on facility owner/operators’ needs and budgets

Synopsis
A Pellucid-Johnson Design Golf Marketing alliance, SEM combines our unique tools and skills to offer modular or end-to-end outsourced marketing solutions at varying price points:

  • Step 1 – Facility/market analysis (Pellucid GLMA, CFA, WIA reports)
  • Step 2 – Write a plan (evaluate current spending/ vehicles, refine against specific goals/budget)
  • Step 3 – Purchase tools and update current capabilities (i.e., make web site work harder for customer information collection, online tee times, broadcast e-mail program, etc.)
  • Step 4 – Execute the plan (create and send offers on schedule, launch incentive/customer info collection programs, etc.)
  • Step 5 – Track monthly progress, make mid-course corrections
Format
Customized by client based on modules & services chosen.

Sample
View sample page >>
For more complete sample analysis, register here.

Availability
Within 2 business days of payment receipt

Pricing

  • Starting at $500 per facility/location for analyses components

 
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