outside the ropes newsletter
golf consumer franchise
    health analysis
golf industry trends &
    projections analysis
market analysis
weather impact analysis
customer franchise analysis
sharper edge marketing
 
 

Business Application
Do you enjoy fact-based, thought-provoking and often controversial thinking on key golf industry issues? Are you looking for a “reality check” on industry PR positions like growing golf participation to 55MM or women being the growth engine for the industry? Outside The Ropes is the answer for those who believe that “insanity is doing the same thing you’ve always done and expecting different results.”

Synopsis
A tri-weekly (18 issues/yr) 6-8 page e-newsletter which offers a mix of facts and opinions on key industry issues such as:

  • The 2006 Golfer Base Report Card: Not As Bad As It Could've Been
  • Improving Pace of Play: The Key To Increasing Golfer Frequency
  • The Golf Equipment Market: Reacting To A Changing Consumer Base
  • Affordability: Golf's 4-Letter Word
  • Immigration: Golf's Two-Edged Sword
  • A New Way To Look At Retail: Cumulative Gross Profit
  • Repurposing The Golf Amenity In Real Estate Development

Format
Delivered via e-mail, subscribers also get User Name/Password access to archive issues

Sample
Register here for sample copy and to receive Executive Summaries.

Availability
Within 1 business days of payment receipt.

Pricing
$130/yr first subscriber.
Multi-subscriber corporate rates also available, click here to request rate information.
To order via Versign secure online transaction, click here.


 
Read what Pellucid's satisfied clients are saying about Outside the Ropes on the Testimonials page of this Web site.
 
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