Golf Consumer Franchise Health Analysis

Business Application
Is the golf consumer base changing and, if so, how? Are those changes favorable or unfavorable to your business? The golf consumer franchise is at the core of the macro golf economy, smart stakeholders start here to separate fact from fiction

Synopsis
A condensed annual summary of the size, composition and changes in the consumer franchise for the current vs. prior year. Key facts presented:

• Participation Rate, # of Golfers, Frequency (Rds/Yr) and Play Rate (Rds/Capita)
  
  
• Non-golfer Groups (formers, nevers)
  
  
• Golfer Lifestage Groups (Jrs, Career & Family, Finding Balance, Self & Spouse)
  
  
• Golfer Income Groups (Making Ends Meet, Tradeoffs, Conspicuous Consumers)
  
  
• Gender Groups (male/female)
  
  
• Play Involvement Level Groups (Committeds, Involveds, Casuals)

Format
PowerPoint electronic file, 25+ slides

Sample
View sample page >>
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Availability
Within 2 business days of payment receipt.

Pricing
$495— To request a copy and billing information, click here.

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