|Sharper Edge Marketing Services (SEMS)|
Outsourced digital marketing for clients who recognize that, even though they think they can do this themselves, they never seem to get around to doing it in the midst of everyday business demands. We take responsibility for and ensure that monthly facility performance scorecarding, informational newsletters, customer franchise tracking and new guest/defector/most valuable customers email communications and offers are executed precisely and on time.
The foundation of SEMS is our Customer Franchise Analysis (CFA) report (which requires the FORE! Reservations Point of Sale (PoS) software) which provides the target groups for monthly "defectors" (customers who played last year but not this year), "acquireds" (new customers in the last 30 days) and "most valuables" (Top 20/40/60% of revenue customers) communications. For those clients not running FORE! PoS, we do all the remaining functions on a monthly basis at a slightly lower cost:
Monthly newsletter – We suggest layouts and content sections for a monthly newsletter to all email customers that creates a recurring dialogue about upcoming events, course maintenance, departmental specials (i.e. Pro Shop sale, F&B menu item of the month) etc. This keeps the facility top-of-mind to customers throughout the golf season and is a leg up on competitors who simply email periodic specials.