Sharper Edge Marketing Services (SEMS) Print E-mail
Business Application
Outsourced digital marketing for clients who recognize that, even though they think they can do this themselves, they never seem to get around to doing it in the midst of everyday business demands. We take responsibility for and ensure that monthly facility performance scorecarding, informational newsletters, customer franchise tracking and new guest/defector/most valuable customers email communications and offers are executed precisely and on time.

Synopsis
The foundation of SEMS is our Customer Franchise Analysis (CFA) report (which requires the FORE! Reservations Point of Sale (PoS) software) which provides the target groups for monthly "defectors" (customers who played last year but not this year), "acquireds" (new customers in the last 30 days) and "most valuables" (Top 20/40/60% of revenue customers) communications. For those clients not running FORE! PoS, we do all the remaining functions on a monthly basis at a slightly lower cost:

Monthly newsletter – We suggest layouts and content sections for a monthly newsletter to all email customers that creates a recurring dialogue about upcoming events, course maintenance, departmental specials (i.e. Pro Shop sale, F&B menu item of the month) etc. This keeps the facility top-of-mind to customers throughout the golf season and is a leg up on competitors who simply email periodic specials.
  • Monthly "defectors", "acquireds" and periodic "most valuables" customized communications and offers. For defectors, this is usually a "come back" message and incentive good for the next 30 days. For acquireds, this is generally a "thanks for playing" message and an invitation back (sometimes with an incentive, sometimes not); and for the "most valuables" a "you're one of our best customers, we appreciate your patronage" and an occasional offer (one client had Top 100 Customer golf hats embroidered and gave to all best customers the next time they came in to play).
  • Marketing plans and programs advisory services – We review and advise on the annual marketing plans our clients develop and are available throughout the season via phone to discuss potential changes necessary including pricing and discounting. We frequently get asked to review and evaluate promotional programs and, inevitably, 3rd party tee time distributor offerings and evaluating the optimal structure for our clients.
  • Client-to-client networking – We will connect non-competitive clients with similar business issueswhere one can benefit from the program or pricing experience of the other.
  • Due to our extensive involvement in the marketing plans and programs of our SEMS clients, we will not work with any direct competitors to an existing SEMS client based on a first come, first serviced basis.

Format
CFA and Facility Performance Scorecarding reports are described in detail under their respective tabs in the Products Section of this website. Newsletters are generally created and delivered in the client-specified environment that they currently use. Advisory services are generally phone conversations and email exchanges. We generally encourage a Pellucid site visit early in the SEMS relationship and will do that at travel cost only at the client's discretion.

Sample
Due to the wide range of possible services in the SEM, a conversation is usually required in order to provide a sample of relevant services based on the client's needs. For more information, please register HERE

Availability
Within 2 weeks of agreement

Pricing
SEMS with CFA/FPS (FORE! clients only): Starts at $595/month (6 month minimum)
SEMS without CFA/FPS (non-FORE! clients): Starts at $495/month (6 month minimum)