After several months of neutral weather vs. year-ago, August weather registered a decline as Golf Playable Hours (GPH) were down 5% vs. Year-Ago (YA). That dragged the Year-to-Date (YtD) GPH figure down to -1% vs. YA. Regional breadth also swung to the negative for the year at 1:2 with 9 favorable regions vs. 20 unfavorables rounded out by 16 in the neutral zone (+/- 2%). Subscribers to either the Pellucid Publications Membership or the Geographic Weather Impact report get the 45 regional breakdowns, the 61 markets figures, the day-of-week weather impact and the Year-End National GPH forecast figure as well as our full commentary on the results every month.
Played Rounds for July as published by Golf Datatech ran into the wall of reality against the amazing '20 results registering -4% (but which is still 15% above Jul '19). According to Datatech, the Public sector "lost less" (-3%) sector vs. Private (-8%), much of which is likely to Private's strength in '20 so they have a tougher comp to beat. To the critical question of how much weather impacted our flat rounds result, recall that the previously-reported July GPH was -1% so the slightly larger rounds decline yields a Utilization loss of 2 points breaking (inevitably) our previous winning streak of 13 consecutive months of Utilization gains.
Jim Koppenhaver comments on the results, "We knew that reality vs. the phenomenal gains of '20 was coming and, quite frankly, it's been later and less ugly than I had anticipated. August weather was unusually poor both compared to '20 (Jun-Aug tend to be our most stable months for weather historically) as well as the result being -8% to the 10-yr norm. So, whichever way you want to look at it, Mother Nature did us no favor in August. Here in Chicago weather was "dinged" by unusual humidity which triggered the Heat Index rule of our playable hours formula while other areas (obviously not the West) had higher-than-normal precip for the month (not counting Ida which also got, literally, dumped into the final days of August for the impacted areas). On the rounds and Utilization front, I had projected in my crystal ball that we'd be down 10% for the month so the -4% result was half the hit I had anticipated. Due to the diligence of our Golf Market Research Center Charter Members, we've already seen the preview of the August results for rounds and revenue and, while the rounds gap to last year is increasing, it's again not quite as steep as I had projected and we're seeing Rate and % Discount hold their own so basically August Golf Revenue declines are just the result of the unfavorable rounds comparison."
Speaking about the GMRC and the ability for courses to see their monthly performance in comparative reports the day the month closes, you can get in on the action by subscribing during the Charter Membership period which we've recently extended to 9/15/21. We're also offering a free 2-wk trial of the GMRC tool for those who missed the 2-month window while we were in development of the tool back in April-May. Program participants have been able to view single page, comparative monthly periods for Rounds and Utilization from '19-'21 as well as having a 7 measure KPI single page report for any month and YtD period for which they entered data. The GMRC gives you visibility to your Market Profile and, after you enter your Rounds, Golf Revenue and Peak Season GF Rate by month, to immediately see your results through our comparative reports with integrated weather impact. So how do you "get in on the action"? Glad you asked...
, provide your facility(ies) name and address and ask for registration instructions. We'll get you authorized as the admin for that facility and send a User's Guide in 24-48 hours and you'll be set
- If you'd like more information you have two options:
- Watch the 18 minute GoToWebinar recording of the program overview and a demonstration of the portal and reports (fill in your name and email and it will open the video link; you're not signing up for anything)
- Review the 2-pg program overview (Download Here)
The Charter Member subscription period runs through 9/15/21 and the benefits from being in on the ground floor include:
- Future pricing "favored nation" status
Annual license to Cognilogic (historical weather impact, facility-specific, web portal delivered, unlimited use, $180/yr if bought individually)
Annual license to Cognilogic Foresight (60 day Capacity Rounds and weather variable forecast, facility-specific, also web portal delivered/unlimited use, $360/yr if bought individually)
Participation in the GMRC revenue-rebate co-op program
Final cherry-on-top, the NGCOA recently announced that we're now part of their SmartBuy program so there's a member benefit for the GMRC annual subscription. The Charter Member train is leaving the station; after 8/1 you'll still be able to subscribe, you just won't get any of the benefits above (particularly the revenue rebate co-op program)!