February's weather impact turned in a 4th consecutive month of gains as Golf Playable Hours (GPH) were up 9%. That's slightly below January's double-digit gain slightly tempering the Year-to-Date (YtD) result to +15%. YtD regional GPH breadth is also positive at the year at 4:1 with 14 favorable regions well outnumbering the 4 unfavorable regions (1 in the neutral zone of +/- 2% and the remaining 26 regions out-of-season). Looking at weather impact performance by day-of-week for the YtD period, both weekparts (weekday vs. weekend) are in positive territory but with expected variance across the individual days (Mon-Sun). The Year-End (YE) forecast remained steady calling for a healthy +9% vs. Year-Ago (YA) and, were we to achieve that, it would represent a +5% comparison to the 10-year average normal (encouraging but don't bet the farm yet).
Played Rounds for January published by Golf Datatech followed weather directionally higher with a healthy 11% gain which lagged the positive GPH results, producing a 4-point lag in Utilization vs. the '19 YE figure. With only one month reporting, the YtD results are the same as the January month. As always, beneath this national picture, there are winners and losers in both Played Rounds and Utilization Rates among the 61 key Markets (including Pellucid's designated Top 25 markets) as outlined in your monthly Excel report.
Jim Koppenhaver comments, "February's weather gains were healthy and widespread as evidenced in the positive breadth figures above. Looking back at January, the rounds uplift trailing the weather gain is not an unusually outcome in the offseason months, I'm not losing sleep over that outcome. Beneath the national figures, at the market level, we saw positive breadth in Utilization of 2:1 (17 up vs. 9 down) with the 17 "ups" representing the majority of in-season markets (29 are yet out-of-season). Speaking of market performance, among Pellucid's Top 25 US Golf Markets, Miami and San Diego start the year as the leading Utilization gainers while Seattle, Dallas and Atlanta start the year as the laggards. There's still lots of golf to be played over the next 11 months however so I don't anticipate that any of those markets will finish the year in the cellar but we'll see."