March 2021: Results and '21 Crystal Ball Coming into Focus (Full Article)
Outside The Ropes - Single Issue
Price : 14.95 USDIn stock
'20 Results and '21 Crystal Ball Coming Into Focus:
As Tools Improve, So Does Our Vision
Hopefully by now all of you reading this know that Pellucid recently launched the no-obligation, free pilot program of our Golf Market Research Center (GMRC). We developed and launched the GMRC in response to the need by average course owner/operators to understand their market dynamics, their weather-adjusted Key Performance Indicators (KPIs) for the month and Year-to-Date (YtD) and, when the sample size supports it, their performance vs. their market-level peer group. An important ancillary benefit is that, with enough participation across the key US markets, it will also give the industry (and potential investors) better visibility into market and national performance for the 7 KPIs that Pellucid/Edgehill has identified as cardinal indicators (i.e. critical, not the bird...).