Golf Market Research Center (GMRC)
Facility comparative period performance tracking and local market benchmarking application

The GMRC provides facilities with web-delivered, single source, performance reporting by month, Year-to-Date (YtD) and Year-End (YE) periods for 7 Key Performance Indicators (KPIs).These "single view" reports provide insights beyond tee sheet or PoS capabilities as well as saving time and effort for operators in analyzing their results.The GMRC insights drive better-informed monthly business decisions on what programs are working, what elements are most influencing performance and, in the future based on participation within each market, how the facility is performing vs. the market or market/peer group (Public Premium, Value or Price) average.