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What’s in a Name?

Pellucid Defined:   (pE lu sihd) adj.

1. admitting maximum passage of light without diffusion or distortion

2. reflecting light evenly from all surfaces

3. easy to understand

We could have named the company Golf Information and Insight or Golf Researchers or some other equally uncreative and uninspired name. Instead, we chose a name that reflects our approach. We continually strive for maximum insight, an unbiased perspective and the simplest answer to our clients' business issues. This often goes against the grain of conventional industry wisdom and the established power broker associations organizations, and foundations. Our clients however will testify to the fact that we're more often right than "industry sources" and that drives their ability to make better-informed business decisions.