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Golf Local Market Dynamics

Business Application:
Provides clients with a fast, multi-dimensional evaluation of the health of the local market for existing facilities, acquisition candidates and new developments. A market analysis provides not only the numbers behind the health and direction of the local market but also Pellucid's interpretation of the strengths and weaknesses of the area drawing on our experience in completing hundreds of these analyses across nearly every major market and key states over the past eight years.

Provides a 9-dimensional view of any location in the US and multiple "draw areas" (mile radii or minute drivetime) integrating consumer, facility and demographic databases:
• Population characteristics (size, composition, growth trends, density etc.)
• Golfer base (number of participants, average frequency and Play Rate or Rounds-per-Capita)
• Consumer rounds projections (weighted to local population by Income, Age & Ethnicity distribution)
• Supply equilibrium status (too many courses [dilution], population growth [absorption]?)
• Supply mix by facility type and balance relative to US distribution
• Facility-reported rounds demand and velocity (throughput of facilities, comparisons to US by type)
• Facility percent Utilization levels (demand vs. weather), Capacity Rounds by month and day-of-week graphs
• Facility listing (location, pricing, price classification, distance from location), current & future
• Mapping of supply level and mix against income distribution for up to three draw areas (miles or minutes)

20-25 page Word document summary including tables, map and commentary (Executive Summary and Recommendations sections)
Excel workbook with all table facts presented in the Word document summary

For a sample analysis, register HERE

Within 2-5 business days of payment receipt

Weather-Enhanced report: $775 (weather section includes capacity rounds and percent Utilization charts specific to that location)
Standard report: $675 (no weather component)
Data only: $450 (delivered in Excel workbook format)
Individual sections (demographics, golfer base, supply/demand etc.), data only: $125 each section

Order Now:
To order a single location analysis online now using your credit card, Click Here
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