State of the Industry Report (SOI)
Read what Martin Kaufmann of Golfweek says about the 2014 Pellucid State of the Industry presentation: Click Here.
Business Application:
Annual scorecard of key industry health metrics that provides guidance and facts on the size, health and change in the macro golf economy. Of value to key industry stakeholders, service providers and observers as the unbiased backdrop of the golfer franchise, play and spending trends for reports and market sizing.
Synopsis:
Presented annually at the PGA Merchandise Show to an invitation-only crowd of industry thought-leaders, this must-read report covers both the facts and trends in the golf industry. The opening section quantifies Pellucid's foundational scorecard metrics for the current year and historical trending;
Annual scorecard of key industry health metrics that provides guidance and facts on the size, health and change in the macro golf economy. Of value to key industry stakeholders, service providers and observers as the unbiased backdrop of the golfer franchise, play and spending trends for reports and market sizing.
Synopsis:
Presented annually at the PGA Merchandise Show to an invitation-only crowd of industry thought-leaders, this must-read report covers both the facts and trends in the golf industry. The opening section quantifies Pellucid's foundational scorecard metrics for the current year and historical trending;
- US golfer base; size, composition (gender, age, income) and changes
- Golfer base play dynamics (Participation, Frequency and Play Rates), changes
- Golfer base involvement levels (Committed, Engageds, Casuals), sizes and change
- Supply/demand levels, balance, changes
- Rounds demand, % Utilization levels (weather adjusted), Revenue per Available Round (RevpAR)
- Equipment spending, changes by major segments and retail channels
Format:
Two report components included in the State of the Industry deliverable
- 30-45 chart MS PowerPoint presentation with expanded data and charts supported by key findings in bullet point format
- Access to the 90-minute video of the PGA Show presentation by Jim and Stuart
Sample:
For a sample report abstract, register HERE
Availability:
Immediate download of report with credit card order or 1 business day if invoice requested.
Pricing:
$275
Order Now:
To order online now using your credit card, Click Here
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